Contributed by: CEO Jesse Dang

Publication date: Tuesday 01/31/2023 10:22:27 +07:00 Follow ASO SERVICES on

How to increase app ranking for iOS and Android apps, games

App ranking is a system that ranks apps based on popularity, downloads, and user ratings. It is an essential metric for app developers as it helps them understand how their app is performing in the marketplace. App rankings are often used by users when deciding which apps to download, so developers must ensure that they get good reviews and high rankings to attract more customers. Rankings also help marketers target specific audiences with advertising campaigns tailored toward those who have downloaded or expressed interest in certain apps. Here are the best ways to increase app ranking for Android and iOS apps and games.

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1. App ranking on App Store and Google Play

App ranking on the App Store and Google Play is based on user ratings, downloads, and engagement metrics, such as time spent in the app, reviews, and several other factors.

App Store Ranking Factors. Source: Asoservice.com

Apps with higher ratings and more downloads generally rank higher in both stores. Additionally, apps with engaging content or unique features may gain visibility when either store features them.

2. The best ways to increase app ranking for iOS apps, games

Optimize Your App Store Listing:

Ensure your app store listing is optimized with a catchy title, compelling description, relevant keywords, screenshots, and videos that showcase the best features of your product. This will help you get more downloads and higher rankings in search results.

Leverage Social Media Marketing:

Promote your app on social media channels such as Facebook, Twitter, and Instagram to reach out to more potential users interested in downloading it. You can also use influencer marketing to drive even more downloads from targeted audiences.

Utilize ASO Strategies:

Employ App Store Optimization (ASO) strategies such as selecting relevant keywords for your app, optimizing your app store listing, and creating a unique icon to make it stand out from competitors.

Offer Incentives:

Offering incentives such as discounts or freebies can effectively encourage users to download and use your app more often, which will help improve its rankings in App Store search results.

Monitor User Reviews & Ratings:

Monitoring user reviews and ratings are essential for improving customer satisfaction with your product, which can lead to higher rankings in the App Store. Responding promptly to user feedback also helps build trustworthiness and credibility for your brand.

3. The best ways to increase app ranking for Android apps, games

Optimize Your App for Search Engines:

Ensure your app’s title, description, keywords, and screenshots are optimized for search engine results. This will help it rank higher when users search for relevant terms.

Leverage Social Media Platforms:

Use social media platforms: Facebook, Twitter, Instagram, or YouTube to promote your app. Encourage customers to leave reviews on Google Play Store and other third-party websites that review apps to increase the visibility of your product.

Develop an Effective App Marketing Strategy:

Create an effective marketing strategy that combines paid advertisements (Google AdWords) and organic methods (SEO). Also, focus on creating content that will attract users to your app.

Implement App Store Optimization (ASO):

To ensure your app is visible in the store, utilize ASO tactics such as keyword optimization and A/B testing of screenshots, icons, descriptions, and titles.

Offer Incentives:

Create incentives for customers, such as discounts or rewards for downloading and using your app, which can increase downloads and rankings.

Monitor App Performance:

Track your app’s performance to identify areas for improvement and optimize accordingly.

Focus on Quality:

Ensure your app is of the highest quality and meets user expectations to encourage positive reviews and ratings, increasing its ranking in the store.

4. Conclusion

App ranking is an essential factor to consider when developing and marketing a mobile app. User reviews, downloads, engagement rates, and other metrics can influence app rankings. Understanding these factors can help developers increase their chances of success in the competitive mobile app market. App ranking is also essential for users, as it helps them discover quality apps and decide which ones to download.