Contributed by: CEO Jesse Dang

Publication date: Wednesday 02/01/2023 17:56:22 +07:00 Follow ASO SERVICES on

How to measure app ranking for Android and iOS apps, games

App ranking is a system used to measure the popularity and performance of mobile apps. Rankings are based on various metrics, such as downloads, user reviews, and usage data. App rankings are used by app developers, marketers, and users to evaluate an app's success and make decisions regarding where to invest resources or how to improve the app. App stores also use app rankings to determine which apps are featured and how prominently they are displayed. Here is all knowledge to you understand more about app ranking and how to measure app ranking for Android and iOS apps, and games. Let's discover in this article

How to push Top app keyword ranking for Android & iOS apps and games

1. What is the app ranking?

Google Play Store and Apple's App Store have their rankings of apps, games, and other content. On the Google Play Store, rankings are based on the number of downloads, user reviews, and other criteria. On the Apple App Store, rankings are based on download numbers, user reviews, and the number of times an app has been featured. Both stores also feature lists of the top-grossing apps based on the amount of money spent on in-app purchases.

2. How to measure app ranking of Android, iOS apps, games

- Use App Store and Google Play Store Analytics: App store analytics tools such as App Annie, Sensor Tower, and Apptentive can provide developers with accurate and up-to-date app rankings and market performance data.

- Monitor Online Reviews: Reading user reviews can offer insight into how people respond to your app. These reviews can also help you determine which features are most popular and identify areas for improvement.

- Use Search Engine Optimization (SEO): Monitor the keywords related to your app and track your position in search engine results. This will help you understand how your app is being found and ranked by potential users.

Measure your app, Source: Asoservice.com

- Analyze social media: Use social media to track your app's mentions and any feedback or customer service requests.

- Monitor Competitors: Track competitor apps to understand how they perform compared to your own. This can help you identify areas of improvement and stay ahead of the competition.

- Track User Acquisition and Retention: Measure how users find your app and how long they use it. This will help you understand which marketing strategies are working best and how to optimize your app for maximum engagement.

3. Measure the keyword ranking of an app.

Keyword ranking for an app can be assessed using keyword tracking and analysis tools such as AppTweak, App Annie, and Sensor Tower. These tools allow users to track the keyword ranking of their app over time and compare it to competitors. Additionally, the App Store and Google Play Store provide developers with insights into the performance of their apps in terms of keyword rankings.

4. Factors affecting app ranking and keyword ranking

- App Store Optimization (ASO): This involves optimizing your app for better visibility in app stores and improving its ranking for specific keywords. This includes optimizing the app's title, description, and screenshots and improving its ratings and reviews.

Key Factors for Keywords Ranking 2022 - App Store Optimization, Source: Youtube

- Relevancy: Relevancy is essential to the app store and keyword ranking. Apps more relevant to a user's search query are more likely to appear higher in search results.

Measure app ranking, Source: Asoservice.com

- Quality: Quality is another crucial factor that affects the ranking of apps. Apps with higher quality and better user experience tend to rank higher than apps with lower quality and poor user experience.

- Engagement: Engagement is also a factor affecting app and keyword ranking. Apps with higher engagement, such as those with more downloads and reviews, tend to rank higher in app stores.

Backlinks: Backlinks are also a factor that affects app ranking and keyword ranking. Apps with more backlinks tend to rank higher in app store search results.

5. The best tool to measure app ranking

Various tools are available to measure app ranking, such as App Annie, Appfigures, Sensor Tower, and Apptopia. Each tool provides different insights into app rankings, so choosing the one that best fits your needs and goals is essential.

Best Tool to measure app ranking, Source: Asoservice.com

The best tool to measure app ranking is App Annie. This tool provides detailed insights into app store rankings, downloads, and revenues. It also provides data on specific countries and platforms, making it easy to compare trends across regions. Additionally, its real-time analytics dashboard provides the latest updates on app performance.

Conclusion

App ranking is essential for developers to understand how their app is performing. It can provide insight into user engagement, download numbers, and other critical performance metrics. Understanding the factors influencing app ranking is also critical for developers to optimize their apps for better visibility and performance in the app stores. Developers should take the time to understand the factors that influence app ranking and use that information to optimize their apps for success. With the right strategies, developers can boost their app ranking and reach the top of the charts.

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