How to increase app users for Mobile games

Mobile games are video games played on mobile devices such as smartphones, tablets, or portable media players. Mobile games are typically small, simple games designed for quick play sessions on a portable device. They can range from classic arcade games, puzzles, and strategy games to action, sports, and racing games. Mobile games are becoming increasingly popular as more people purchase smartphones and tablets. With the rise of mobile gaming, developers have had to create games optimized for smaller screens and unique controls. As a result, hundreds of thousands of mobile games are now available on the App Store and Google Play. Mobile game users generally consist of people of all ages, genders, and backgrounds. The most common users are teens and young adults, most of whom are male. Other users include children, adults, and older adults. In this article, we will share with you the knowledge to increase app users for Mobile games fastest.

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1. Market share of Mobile games in the App Store and Google Play

- App Store: According to Sensor Tower, the App Store had a market share of 55.5% of worldwide mobile game downloads in 2020. Google Play: Sensor Tower also reported that Google Play had a market share of 44.5% of worldwide mobile game downloads in 2020.

According to Statista, mobile games account for 32.5% of the app downloads on the Apple App Store and 36.9% of the app downloads on the Google Play Store.

- Market share of Mobile games in App Store and Google Play 2023

Apple's App Store is expected to maintain a dominant market share of mobile games in 2023, with an estimated 65% of all mobile game downloads. 

- Google Play is expected to capture a 35% mobile game market share in 2023.

2. Mobile game revenue in App Store and Google Play

The global mobile game revenue in App Store and Google Play was estimated to reach $77.2 billion in 2020.

Global game revenue on Google Play, Source: Asoservice.com

This figure is expected to increase to $115 billion by 2023 at a compound annual growth rate (CAGR) of 10.3%. Regarding regional markets, Asia-Pacific is estimated to be the most significant revenue contributor, accounting for 66.2% of the global mobile game revenue.

Global game revenue on App Store, Source: Asoservice.com

The United States and Canada are expected to be the second-largest regional contributors, accounting for 15.4% of the total revenue.

3. Game genres that have many users

Game genres that have many users -Action -Shooter -Role-Playing -Sports -Strategy -Adventure -Simulation -Fighting -Puzzle

The future of mobile gaming is looking very bright. With advances in technology, mobile gaming is becoming increasingly popular, allowing players to play their favorite games on the go. We can expect to see more immersive, high-quality games designed to be played on mobile devices. There will also be a greater focus on online multiplayer experiences, allowing people to play with or against others worldwide. Augmented and virtual reality technology will also become more commonplace in mobile gaming, allowing developers to create more immersive and interactive experiences. Finally, mobile gaming will continue to become more accessible, with a broader range of devices and pricing options available to players.

Candy crush Saga, Source: Asoservice.com

The most famous mobile game in the world is undoubtedly Candy Crush Saga. Developed and published by King, this match-three puzzle game was released in 2012 and quickly became a global phenomenon. It has been downloaded more than 2 billion times and is still one of the top-grossing mobile games in the world.

4. How to increase app users for Mobile games

On Page: Improve Mobile game

- Create engaging game visuals with high-quality graphics. 

- Focus on user engagement and retention by providing regular updates with new content. 

- Offer rewards and incentives for playing the game. 

- Utilize user feedback to improve the game and make it more enjoyable. 

- Invest in advertising and marketing to reach new audiences. 

- Create a free-to-play version of the game and offer in-app purchases. 

- Make sure the game is optimized for the various mobile devices and platforms. 

- Utilize analytics to track user engagement and optimize the game.

Increase app users for the Mobile app, Source: Asoservice.com

Off-page: Marketing strategy

- Utilize social media: Utilize social media platforms such as Facebook, Twitter, and Instagram to promote your mobile game and increase visibility.

The marketing strategy that I use for my mobile games, Source: Youtube 

- Run Ad Campaigns: Run targeted ad campaigns to reach the right audience for your mobile game.

 - Use Influencers: Reach out to influencers in the gaming community who can help promote your game.

- Leverage App Store Optimization (ASO): Optimizing your app store listing can help you increase visibility and downloads.

- Engage Your Existing Users: Engage your existing users through updates, events, and other activities to increase loyalty and encourage word-of-mouth marketing.

- Offer In-Game Rewards: Offer rewards and incentives to players, such as virtual currency or exclusive items, to encourage more people to download and play your game.

- Experiment with Pricing: Experiment with pricing strategies such as free-to-play, freemium, and in-app purchases to find the most effective way to monetize your mobile game. 

We think you can answer the question: How to increase app users for Mobile games here

Popular Games in App Store and Google Play

- Pokémon Go

- Minecraft

- Roblox

- Fortnite

- Call of Duty

- Candy Crush Saga

- Clash of Clans

- PUBG Mobile

- Mahjong Solitaire

- Subway Surfers

Use the App Store Optimization service from Asoservice.com

Asoservice.com offers App Store Optimization services that help businesses increase the visibility of their mobile apps in the App Store and Google Play Store. These services include keyword research, app store optimization, app store optimization reports, and more. The service will help you identify the best keywords to target and optimize your app for and analyze your app's performance in the App Store and Google Play Store. Additionally, Our team of experts can provide guidance and advice on optimizing your app best and ensuring it reaches its maximum potential. With Our services, you can improve your app's visibility and rankings, increase downloads, and generate more revenue. Using Asoservice.com's services, developers will increase app users for Mobile games faster and have more time to improve their Mobile games

Conclusion

Mobile games have become an essential part of our lives and will only become more critical in the future. With the introduction of more powerful hardware and better graphics, mobile games are becoming increasingly immersive and engaging. As mobile gaming continues to evolve, we can expect to see more innovative and exciting titles that push the boundaries of what we expect from our gaming devices. The future of mobile gaming looks incredibly bright, and it will continue to be a significant part of our lives in the years to come. Hope app developers can use the knowledge to increase app users for Mobile games and boost their games to Top Mobile games 

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